01

Forming replaces some assembly

On’s July 2024 launch describes a continuous-filament process in which a robot forms an upper around a last. The initial Cloudboom Strike LS pairs that upper with a separate sole system. The whole shoe is not sprayed into existence.

The company describes a production cycle of roughly three minutes for the upper. That is a process claim, rather than the elapsed time needed to make, finish and deliver a complete pair.

02

Ask where the comparison starts and ends

The published lifecycle assessment focuses on the upper and its manufacturing. Its boundary matters: a reduction in one component’s production footprint cannot simply be applied to the complete shoe, its use or its disposal.

Our reading: the interesting shift is from assembling many pieces to controlling how material is deposited. The value of that shift still needs to be judged alongside fit, durability, repair and the rest of the product.

Sources (2)
  1. On · LightSpray launch, July 2024
  2. On · LightSpray lifecycle assessment and boundaries
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